Chapter three or more

Retailing in Electronic Trade: Products and Services

Learning Objectives

After completion of this chapter, it will be possible to:

1 . Describe electronic retailing (e-tailing) as well as characteristics. 2 . Define and describe the primary e-tailing business models. several. Describe how online travel and leisure and travel and leisure services run and their effect on the market. 4. Talk about the online employment market, including its participants, benefits, and limitations. 5. Describe on the web real estate companies.

6. Talk about online stock-trading services.

7. Discuss cyberbanking and on the web personal financial.

8. Identify on-demand delivery by e-grocers.

on the lookout for. Describe the delivery of digital products and online entertainment. 10. Go over various e-tail consumer helps, including comparison-shopping aids. eleven. Identify the critical achievement factors and failure avoidance for immediate online marketing and e-tailing. doze. Describe reintermediation, channel issue, and customization in e-tailing.

Content

Amazon . com. com: Acquiring E-Tailing one stage further

3. 1Internet Marketing and Electronic Retailing

a few. 2E-Tailing Organization Models

a few. 3Travel and Tourism Services Online

several. 4Employment Positioning and the Job Market Online

three or more. 5Real Estate, Insurance, and Stock Trading On the web

3. 6Banking and Personal Financing Online

several. 7On-Demand Delivery Services and E-Grocers

several. 8Online Delivery of Cameras, Entertainment, and Media a few. 9Online Purchase-Decision Aids

a few. 10Problems with E-Tailing and Lessons Discovered

3. 11Issues in E-Tailing

Managerial Concerns

Real-World Case: Wal-Mart Will go Online

Answers to Pause/Break Section Assessment Questions

Section 3. 1 Review Concerns

1 . Illustrate the nature of B2C EC.

B2C e-commerce is concerned with businesses selling products to customers.

2 . What markets well in B2C?

A variety of products sell well online. These goods include: computers and electronics, shoe, office products, books and music, toys and games, health and beauty products, entertainment, clothing, services and cars.

three or more. What are you will of high-volume products and services?

The functions of high-volume products and services incorporate: high manufacturer recognition, known guarantees, digitized formats, relatively inexpensive items, often purchased things, commodities with standard requirements and popular, unopenable manufactured items.

some. Describe the main trends in B2C.

A lot of trends include:

• More reliance in research

• Internet effects on full sales

• Increased incentives for cross-channel sales

• Increased rich media

Section 3. a couple of Review Concerns

1 . List the B2C distribution channel models.

The B2C circulation channel designs include: immediate marketing, pure-play e-tailers and click-and-mortar suppliers.

2 . Illustrate how mail-order houses ready online.

Businesses are attempting to leverage their existing infrastructures through a new marketing system (online), in addition to their existing technique (catalogs, and so forth )

several. Describe the direct promoting model used by manufacturers.

The direct promoting model takes place without intermediaries between producers and purchasers.

4. Explain virtual e-tailing.

These companies sell to customers over the Internet while not maintaining any type of physical sales area.

5. Explain the click-and-mortar approach.

With this approach the firm markets to clients through the Internet and through physical product sales locations.

6. Describe e-malls.

Electronic department stores (e-malls) will be combinations of several on the web merchants in a single location. Several malls are merely an aggregation of retailers, while other malls give integrated services (like a single checkout for many merchants).

six. Describe on the net wedding and gift solutions.

These services provide the capability to create " want” email lists that can be accessed and purchased by other folks for the recipient.

Section 3. three or more Review...

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