A PROJECT STATEMENT

ON

INDUSTRY PENETRATION INTENDED FOR

LOAN AGAINST SECURITY

Submitted to

CHITKARA BUSINESS UNIVERSITY

In partially fulfillment from the requirements intended for the award of amount of Master of business supervision

SUBMITTED BY SIMPLY: SUPERVISED BY: MONIKA RAWAT MS. RUHANI MAHAJAN CUN110550047 CO-ORDINATOR CHITKARA BUSINESS UNIVERSITY

CHITKARA UNIVERSITY OR COLLEGE

2011-13

STATEMENT

I Monika Rawat hereby declare that the work shown herein is definitely genuine work done originally by me and has not been published or posted elsewhere. Any literature, data or work by others and reported in the report has been given thanks acknowledgement and listed in the reference section.

(Student's brand & signature)

(Roll number )

Date: ________________

RECOMMENDATION

At the outset, it is my work to recognize with gratitude the ample help that we have received from Aditya Birla Finance intended for giving me personally the opportunity to work in their building over a period of eight weeks.

I make use of this opportunity to appreciate, Mr Sameer Gupta Mouthpiece Manager-HNI Segment Capital Industry Group to get giving myself an opportunity to learn about the Channel finance and Financing industry and have confidence in myself and for providing me the required exposure for choosing the job topic from your various future fields.

This job would not have been possible without the faith that Ms. Ruhani Mahajan demonstrated in myself and also on her constant support and useful advices that helped me to complete this kind of project efficiently. At last, I want to thank my family and friends for their encouragement and support.

PROFESSIONAL SUMMARY

The project was undertaken for ten weeks at „ADITYA BIRLA FUND LTD‟ in few spots of Punjab in partial fulfillment in the requirements to get the award of level of Master of business operations. The objective of this kind of study was to know that just how much the LOAN AGAINST SECURITIES happen to be penetrated in Punjab and if not permeated then how much area can be untapped. To ensure that we can concentrate on it and increase the market size of ABFL. The review was done with the help of customer survey, primary data and personal watch of respondents. The studies were assessed very carefully and the result are shown as graph and annexure. It was found that company's manufacturer image is incredibly good between customers. The image of the optimum products in the company is better than its competitors. For easy and better functioning. ADITYA BIRLA FINANCIAL has divided its marketplace into many segments based on the different goods provided by the corporation. Due to large segment of ABFL. It is vital for the corporation to outlook the individual goods of organization so that we can easily make the industry strategy so as to increase the revenue and maintain the segments from the Company. It assists the organization to enhance the profitability reducing the detailed cost and having the organization aims.

TABLE OF CONTENTS

Sr. No . | Description| Webpage No .

1 . 23456789101112131415161718192021222324252627282930313233343536373839| Aditya Birla group- advantages, ABFSGMission and vision with the companyValues, agenda, approachCompanies of ABFSGIntroduction to ABFLProducts of capital marketFeatures of capital marketExplanation to solutionsObjectivesName of group companiesObjective of the studyResearch methodologyInterpretation & analysis Summary of territoryFig. 1Table 1Appendices Fig 2, table 2Fig 3Table 3fig 4, table 4fig 5fig 6fig 7fig 8fig 9fig 10fig 11fig 12fig13fig 14fig15fig 16fig 17fig 18findingssuggestionslimitationsbibliographyannexure| 6 & 7891011141515-202225343538404142, 434445464748495051525354555657585960616263646567

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